Music festival features attractions promoted by more than 25 sponsoring brands
Completing 20 years, the João Rock Festival takes place this Saturday (3/6), in Ribeiro Preto. And, in addition to a line-up of more than 30 musical attractions, which will perform on four stages, the event has more than 25 sponsoring brands, which will provide differentiated activities and immersive experiences for everyone who comes to enjoy the music festival. .
Companies today are committed to providing moments and experiences of enchantment for their public and Joo Rock becomes an ideal setting for music, culture, peace and fun. Thus, they invest in very different activities, which complete the experience of enjoying the festival, says Leonardo Reis, head of planning and activations at Joo Rock.
Bank of Brazil
Debuting at Joo Rock, Banco do Brasil seeks to bring diversity and accessibility to the event. Starting with the Ferris Wheel, which will be 22 meters high and guarantee an incredible view of the festival. To enjoy the toy, just make an appointment, without facing queues, free of charge. The experience will also be possible for people with special needs, with the cabin adapted for wheelchair users.
The partnership with Banco do Brasil promotes greater accessibility to the festival as a whole: through the receptive area for removing electric chairs, in addition to towers in the Palco Aquarela area for PCD audiences and PCD platforms.
BB also signs the traditional João Rock skate park: the Half Pipe ramp, which will be 4.20 meters high and 15 meters long. The venue will be the stage for presentations by big names in the sport. Six-time world champion Sandro Dias, known as Mineirinho, and, the sport’s greatest revelation, Raicca Ventura, a member of the Brazilian SkatePark Team, will delight the public with their maneuvers at the event.
Mikes
Ambev’s new product, Mikes, offers João Rock a zipline for those who enjoy combining music with adrenaline. The toy, 120 meters long and 18 meters high, allows participants to fly over the entire structure of the festival. The activation also features an exclusive Mikes bar, which will be located next to the zip line.
Booking is free and must be done on site, without queues.
Coca Cola
Coca-Cola will also take incredible activities to João Rock’s public. The Coke Studio stand will feature Just Dance, an interactive artistic panel, a wind cabin, which records a slow motion video “Grab Your Coke” and an external rest area with cell phone chargers. Coca-Cola produced in partnership with Jack Daniels.
Jack Daniels
In addition to the launch of the new drink with Coca-Cola, Jack Daniels brings new activities to the festival. Starting with the thematic Jack Daniels Bars, which will serve the public in strategic places.
It will also have the Jack Space, with a place to charge a cell phone, space to sign your name with a point of sale and a drinking water point, the stand is a new activation of the sponsor. Anyone who buys a Jack Daniels combo at any of the brand’s bars will be able to pick up a glass of water in that space to stay hydrated throughout the festival.
Jack Daniels will also make available a giant chair for the public to take pictures and a gift hunting toy: the human crane that will present participants with gifts from the brand.
Red Bull
Red Bull will take to the festival a lookout bar, five meters high, with a great view of the Joo Rock Stage and even a DJ, the space also has an LED structure and stage lighting. During the event, the public will find Redbull Refrigerators and a brand tent.
The sponsor also brings a great action to launch Red Bull Winter. Play a video on the stage leds showing a helicopter with a box being loaded. When finished, two boxes will be revealed equal to those in the video, at two points of the festival. One will be located next to the Red Bull tent, and another next to the lookout. When these boxes are unveiled, they will be loaded with the new flavor of Red Bull, which will be distributed to the public.
Budweiser Zero
This year, Budweiser expands its activities at the João Rock festival through BudZero. In this edition, the brand guarantees its presence with bars signed by BudZero, backpackers with free distribution of the product at the entrance to the event, and even includes experimentation actions in the two cabins of the festival.
Panobianco
The Panobianco gym franchise chain is a new official supporter of Joo Rock and arrives at the event with a radical stand: a climbing wall almost 8 meters high. The company’s proposal is to bring adventure to the public.
Participants will be able to descend using a ladder or a slide, all with the help of trained professionals. In addition, the stand will have other activities: a punching machine and an instagrammable space for photos and videos. There will be giveaways, such as glasses and bracelets that glow to the beat of the music and a mezzanine with an exclusive view of the Joo Rock Stage.
Betsul
The online betting platform will provide the public with a new activation: a football-themed space, with table football, which can be played while seated. And also a grandstand that serves as a resting place.
Colorado
Once again, the beer brand that “was born” in Ribeiro signs a VIP space full of experiences. The Camarote Colorado has self-service taps with draft beer, personalized glass and differentiated services.
In addition, a Colorado balloon will decorate the festival, as an instagrammable space for those who love beer and cannot miss the chance to take a photo. The activation also counts on the presence of the emblematic Marta Rocha truck on the track, serving draft beer straight from the source to the event public.
Officina
Clothing store Ophicina will bring a space named after it, which will have a gazebo/mezzanine, a stage for the public to make music and take pictures, Kombi and other instagrammable spaces, in addition to an Ophicina podcast studio.
Hotel TRYP
The TRYP by Wyndham Ribeiro Preto Hotel is the official João Rock 2023 Hotel. Those who stay there will have a pre-Joo Rock warm-up on Friday, June 2, from 7 pm to 10 pm. The event will feature a live rock show, Colorado draft beer, drinks with Jack Daniels and Red Bull, all partner brands of the festival.
On Sunday, June 4th, after João Rock, guests can enjoy a full breakfast until noon and check-out before 6 pm.
Other sponsors
Joo Rock 2023 has other sponsors and supporters. Like Unaerp, which will have a space to recharge cell phones with promoters; São Lucas Hospital, with its outpatient clinics to ensure the health of the public; in addition to Stanley, with two official product stores in the cabins.
The event also features official João Rock stores; two giant chameleon inflatables (four meters high); inflatable sign João Rock, next to the access to the event; and two characters in chameleon costumes, who will walk around the festival to interact with the crowd.
