Area in the agency will be led by Gustavo Macedo, CXO and VP of media
One of the fastest growing segments in the market today, out of home has moved agencies that, not so long ago, started to bet on OOH arms. So it was with Africa Creative, for example, which launched Rua.Africa.
Now, it’s time for Talent Marcel and its Talent Street, an arm with a total focus on out of home, which will be led by Gustavo Macedo, CXO and VP of media. At the head of creation is the Junior Gerado ACD, Gera.
The debut of the area happens with a work that delivers an unprecedented experience in Brazil and launches the Claro tv+ action with Parallax, a product brought by Eletromidia.
For Geraldo Jnior, ACD at Talent Marcel, Talent Street’s proposal is to surprise consumers with new experiences and effective communication, which talks to people at different points of contact. We think about out-of-home actions in a very strategic way, in partnership with the business area and the media, evaluates the creative.
To mark the launch, the partnership with Eletromidia brought to Brazil for the first time a campaign with Parallax, a product that creates the parallax effect on the screens, where the consumer is reached through a virtual camera that creates the impression of a 3D environment, using screen movement.
It is controlled using a special camera that can track the user and move according to the observation point. The technology uses an algorithm to translate the movement from the real environment to the virtual one, causing this synchrony to cause the 3D effect.
