With a campaign signed by David, a party at Ibirapuera Park and a raffle of gifts, the brand aims to fix the date on the calendar
Petlove announced the launch of its campaign celebrating the brand’s 24th anniversary, entitled “The Most Animal Promotion Ever”. The celebration will provide customers with promotions throughout the month of June, in addition to the distribution of more than R$500,000 in prizes.
The piece, signed by David, has humor and language focused on digital. In it, internet dogs and cats are dubbed and highlight the details of the promotion.
“The campaign was created taking into account the great results obtained in the campaign carried out in 2022, in celebration of our last anniversary, when Petlove recorded the highest level of visits to the website last year. fixed on the calendar of all tutors in Brazil, making the month of June synonymous with special offers and raffles”, explained Filipe Botton, Head of brand and communication at Petlove.
The film will be aired on the company’s digital channels on Facebook, Instagram, Youtube, Twitter and TikTok, in addition to insertions along TV Globo’s Mais Voc programming.
The program led by Ana Maria Braga will feature merchandising on June 5th, the same date that Petlove will hold an action with the right to a birthday party with canine guests, at the television studio.
Returning to the promotions, customers will compete for “treats” ranging from a year of Petlove with e-commerce credits, a year of health plan (in Tranquilo mode) up to R$ 15 thousand during 30 days of the month. In addition, the brand will also promote an anniversary celebration at Ibirapuera Park, on June 10th.
“Our goal is to make this time of the year a fixed date on the calendar of all tutors in Brazil, making the month of June synonymous with special offers and raffles. For the development of all promotional dynamics, we place the pet at the center of our strategy – as only Petlove manages to do -, thinking about real benefits for the day-to-day of the tutors. We will have relevant discounts and prizes that have a real impact, considering the services and products that make up our ecosystem, the most complete in the pet segment, capable of to promote”, completed Botton.
For every BRL 40 purchased in different brand products and solutions, including pet health plans and services on the DogHero platform, the consumer will win a lucky number. The dynamic applies to purchases in all channels, be it app, e-commerce and physical stores and, with each coupon, the customer will compete for 100 weekly prizes. In total, there will be 25 winners each week and, in July, there will be a new raffle where ten customers will be selected to receive R$15,000.
The celebration that will take place in Ibirapuera Park, in the Quintal Petlove space, will be open to the public and is expected to receive approximately 3,000 people. Throughout the activation, guardians and pets will be able to have fun with the attractions of the space, such as a giant ball pool with a slide for the dogs, gifts, recreation for pets with gymkhanas and a giant scenographic cake for photos.
“Our expectation is to be increasingly present and consolidated in consumer preference, showing the differentials of our ecosystem, which serves the tutor and the pets from end to end. We expect a 10% increase in sales compared to last year”, completed Petlove’s brand and communication head.
