Reinforcing the brand positioning “We are here for you”, to keep up with the romance climate, this year, Americanas presents its Valentine’s Day campaign entitled “Be here for your love”. To celebrate the date, the idea is to highlight the fellowship between partners, praising feelings such as presence, gratitude and affection.
In actions, the brand also seeks to demonstrate that it has always been ready for its customers, and now it could not be different. On yet another special date, Americanas will help them choose among the many passionate gift options, in addition to positioning the brand as the ideal place for all couples to buy varied gifts, whether in the store, on the website or in the app.
The presenters Renata Pitanga and Davi Lopes narrate the campaign showing how reciprocity and companionship can be thanked and demonstrated with gifts that are the face of the loved one. Actions for the date also include special Valentine’s Day films for social networks, in addition to the presence of a large team of influencers supporting the celebration of the date. The contents reinforce the key message of the campaign, addressing the couples’ partnership and the assortment of products. The communication strategy for social networks was created in partnership with the WMcCann agency.
In the unfolding, the brand will also highlight products in the Market category, for those who want to gift and surprise their love with bomboniere items and various drinks at a romantic dinner or breakfast. All offers are available on the hotsite created especially for the event.
“We are a brand ready to support our consumers on all commemorative dates in the Brazilian calendar. We have several gift options to please the loved one, who walks side by side with you, sharing all the moments of life. On our platforms, you can find product options to warm everyone’s hearts. And that’s how we want to be remembered, as a partner brand of the client, who will always be here for him”, says Aline de Oliveira, Head of Marketing at Americanas.
Among the special conditions for this event, Americanas also offers up to 50% discount on thousands of products. Customers who pay for purchases with Ame can enjoy up to 20% off cashback, that is, part of the money back. With the Ame credit card registered as the main payment option in the app, customers can receive even more cashback. To check out all the benefits, access the exclusive cards area available in the Ame app. This year, some of the featured product categories are telephony, small appliances, home appliances, bomboniere, fashion, beauty, sports and leisure.
special lives
The Americanas Valentine’s Day campaign will also feature special lives on the Americanas app, which take place every day at 3 pm. Pioneer in live commerce in Brazil, the brand will promote live broadcasts with partner stores at Americanas ao Vivo, until this Friday (2), with gift suggestions for the date and participation of brands such as Beleza na Web, L’Oréal, Seller La Partier and many others.
To follow all the offers, just access the app or website and follow Americanas on social media.
Check out the full campaign film below.
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