The piece created by Wieden + Kennedy SP has a vignette that will be displayed before the beginning of the newspaper and after the climb of the presenters.
Nubank announced the launch of its new advertising campaign, which aims to promote the bank’s portfolio of services.
With its premiere scheduled this Thursday (1), the play created by Wieden + Kennedy SP will be shown in the opening vignette of Jornal Nacional, on TV Globo, also marking the unprecedented sponsorship of the attraction.
“We are now 10 years old and the brand is in an important maturation moment: we have expanded our portfolio, evolved the way we serve and are expanding the segments we operate. In this new campaign, we are going to bring the story of how our consumers access different possibilities in life through our products and services. In a light way, we are going to invite the consumer to know everything we offer in addition to the roxinho”, said Juliana Roschel, director of marketing at Nubank.
As part of the actions, the company will have inserts before the start of Jornal Nacional, after the traditional escalation of presenters with the main news of the day.
Until January 2024, 10-second vignettes, broadcasting of 30-second films, during commercial breaks, in addition to insertions of the brand in financial market indicators at the end of the break, are also covered.
“We chose Jornal Nacional, because in addition to having a massive impact, it generates consistency in the message. It is a traditional program, with a lot of credibility. As Nubank is all about dynamism, we are looking for new formats that are more integrated with the content”, concluded Gui Cavalcante, head of media, data and connections by Wieden + Kennedy SP. In addition to the sponsorship, several initiatives will start in June, with the digital plan and special brand actions.
