Brand presents new packaging of wholegrain products in “Live Integrally” campaign
Wickbold has just turned 85. To commemorate this trajectory, the company launches the institutional campaign Viva Integramente. The objective is to impact consumers with communication actions that reinforce two central issues for the brand since its foundation, in 1938: quality of life and balance in food.
We have lived these 85 years with great intensity, putting all our effort into occupying the place where we are today: that of leaders in special parts in Brazil. In the same way, with this campaign, we want to inspire our public to live their lives fully, that is, doing their best every day and making the right choices for their future, including, obviously, the nutritional issue, which contributes to the achieving a more balanced life, explains Luciana Rangel do Carmo, marketing, R&D and quality manager.
The campaign encompasses a series of activities planned until July that will reinforce the company’s history and values. Among the highlights is an advertising video, shown on the brand’s digital channels starting this month of May.
Created by the Essenza agency, the 30-second video features music specially developed for the material and evokes Wickbold’s mission to offer special breads, with grains and nutrients, without forgetting the softness and flavor, so that the family has a balanced routine. In addition to mentioning the brand’s concern with sustainability.
