Agreement still to be submitted to Cade’s evaluation
Globo and Disney announced a partnership to co-produce Brazilian films. The agreement will result in the production of four feature films, which will be released, one per year, in theaters and will have a second simultaneous exhibition window on Globoplay and on one of the Disney streaming services available in Brazil.
The agreement will be submitted to the evaluation of Cade, the body responsible for guaranteeing free competition in the Brazilian market.
Details about the films, such as production companies, production dates, titles and cast, will be announced over the term of the contract, the broadcaster said.
This new partnership with Disney enhances the reach of this content by allowing, on the one hand, the films contemplated in the agreement to reach other territories covered by Disney+ and Star+; and, on the other hand, that the exhibition window in movie theaters is reinforced by the marketing and distribution efforts of the two partners. Consumers and creators win, says Erick Brtas, Director of Digital Products and Paid Channels at Globo.
