With the agreement, the brand has visibility of premium products, cabin and naming rights in the hospitality areas of the arena
Motorola announced the renewal of its sponsorship at Allianz Parque. The agreement aimed at the brand’s premium smartphone segment.
During games in the stadium, the products are visible in exhibition slots and have three 30-second inserts on the external televisions, as well as on the 450 screens in the complex’s internal areas.
The renovation is the result of the success of this first year of partnership with Allianz Parque, which today is a reference in the sports and events scene in general, which has everything to do with the brand’s premium experience. The sponsorship reinforces Motorola’s commitment to supporting sport and culture in Brazil, in addition to providing striking and meaningful sensations to the public, said Andrea Brandi, Marketing Manager for Motorola Brazil.
In addition to the visibility in digital media, Motorola also owns the naming rights of the edge franchise in the hospitality areas of the arena, located on the 3rd and 4th floors.
The sponsorship also includes a branded box in the arena, exclusively for guests and with capacity for up to 18 people. The place is decorated with Motorola’s colors and slogan and offers a privileged view of the sports activities and other events held at Allianz Parque.
The partnership with Motorola is strategic for Allianz Parque, with a model that inserts the brand in several activations in different areas of the arena, impacting virtually all customers who attend shows, games and other events, on the field and in premium areas. The innovation in the Allianz Parque operation matches the cutting-edge technology of Motorola products, in a collaboration that makes sense for both ends, completed Marcelo Frazo, Director of Marketing at WTorre Entretenimento.
