The initiative, developed by VMLY&R Brasil, was designed for Manuella to represent Brazilian mothers
Fruitella introduced its digital influencer, Manuella, to the market to launch the “Virtual Maternity” campaign.
The initiative, developed by VMLY&R Brasil, was designed for Manuella to represent Brazilian mothers and be a spokesperson for motherhood. The campaign stars influencer Taciele Alcolea.
Fruitella is a brand that values the power of yes and wants to show how it can be an ally in the relationships between mothers and children. We personified this proposal with Manuella, a digital influencer developed to be at the side of families, who are increasingly connected and speak their language in content co-created with influencers, said Davide Campi, Marketing Director at Perfetti Van Melle Brasil.
The action will talk about subjects such as celebrations with the family, bring tips and share different stories and experiences about motherhood. “At this time, when many people pay attention to influencers, we developed Manuella, a digital influencer to deal with real motherhood issues. That’s why we brought in content creators and real mothers to approach motherhood as she is. With all its joys and difficulties, adds Sleyman Khodor, Chief Creative Officer of VMLY&R Brasil.
