Group leadership will stay with head of communication Andrea Assef
Publicis Groupe decided to bring together, in a single hub, all the communication teams of the agencies that make up the group in Brazil Arc, DPZ, Le Pub, Leo Burnett Tailor Made, One, Performics, PMX, Prodigious, Publicis Brasil, Publicis Health, Publicis Play, Sapient and Talent Marcel.
The Communication Hub, as it is called, will be led by Andrea Assef, head of communication at Publicis Groupe, and will have a leadership team made up of the main directors from the group’s agencies: Daniela Barile, Jef Martins, Leonardo Araujo and Rejane Romano.
The four directors take care of verticals that will plant flags in territories that look at social impact, inclusion, digital, culture and, above all, creative and effective business development. The hub is also made up of management, supervision and coordination professionals.
From now on, the hub will absorb the communication from the agencies, faithfully working with the exclusive identity of each one of them, maintaining their tone of voice, missions, visions and values.
This hub brings together people with different experiences, perspectives and ways of working with communication, and this is its main strength, says Andrea Assef, Head of Communication at Publicis Groupe.
MSL Andreoli, Publicis Group’s PR agency, continues on its trajectory serving external and group clients.
