RD Station, a leader in technology solutions for digital marketing and sales in Brazil, is expanding its partnership with Meta. Among the main advances is the evolution of integrations to optimize the relationship of small and medium-sized companies with their customers, as well as the generation of leads and sales through conversational strategies, using WhatsApp, Facebook and Instagram. The companies’ approach was announced in 2022, during the RD Summit, and is now intensified with the management of advertisements for all these social networks integrated with RD Station Marketing, in addition to the possibility of, in all plans (from the most basic to advanced), use click-to-WhatsApp ads in their campaigns.
“According to our 2023 Sales Panorama Survey, WhatsApp is the main communication channel for 86% of sellers in Brazil. With the partnership, our goal is to enable, through tools and market training, companies to implement a conversational approach aligned with their segment and their internal processes, and to significantly improve their performance in generating leads. leads and sales in an integrated way with our platforms”, explains Beatriz Costa, head of Product Marketing at RD Station.
The company started, about a month ago, the first tests of the new functionality and has already seen expressive results.
“We started with membership in our Pro and Basic plans, and we have already proven the efficiency with a fivefold increase in the adoption of our customers. From now on, we will also extend our entry plan to Light, so that everyone has access to the functionality and use ads as a gateway to the conversational strategy throughout the marketing and sales journey”, says Beatriz.
Through the Meta Ads Plugin, the Facebook and Instagram Ads feature within RD Station Marketing centralizes all creation and customization, as well as targeting campaigns, whether in stories or social media feeds. You can view all relevant information on a single page, such as results, investments made and conversions. One of the great differentials of the integration is the possibility of segmenting audiences based on the existing history of campaigns previously carried out on the platform. This feature is already under development and will be released soon.
“The user will have even more assertiveness and more chances of converting into a sale, directing their ads to a more selected audience, which is already at the base of our tool”, says the executive.
The ‘Click to WhatsApp’ format allows you to create ads for social media directing end consumers to WhatsApp. This resource has enormous potential when combined with the possibility of automating the sending of messages by a software omnichannelsuch as Tallos, which makes it possible to use contact channels such as WhatsApp, Facebook Messenger and Instagram Direct, intelligently integrated to qualify leadsoptimize the sales funnel and standardize service processes.
“We’re making the conversational and ad serving process friendlier and more assertive. Having access to a wide range of functionalities in a single tool means gaining more productivity to execute and analyze multiple marketing actions, which, without a doubt, is a competitive advantage in the market”, concludes Beatriz.
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