Luciana Rodrigues leaves Gray Brazil

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After four years as CEO of the agency, the executive concludes the cycle in the WPP brand

By the end of this month of June, Gray Brasil, which is part of the AQKA global network, will have a new executive command. Luciana Rodrigues, who became president of the agency at the beginning of the pandemic, is leaving.

She replaced Márcia Esteves, who accepted an invitation to lead LewLara\TBWA. Luciana alleges personal reasons for announcing her departure. Gray has not yet disclosed who will take the place of advertising.