To the direct response campaign of your main competitor
Last weekend, Burger King carried out an out of home action in So Paulo. Using artificial intelligence resources, the brand asked which is the biggest hamburger in the world, and the result was the Whopper.
The action, conceived by the agency David So Paulo, is a direct response to the campaign of its main competitor, which presents the definition of the most iconic hamburger in the world.
Burger King’s Whopper is the largest in terms of size and amount of ingredients. The Whopper is known for its generous size and consists of a fire-grilled beef patty, sesame bread, cheese, tomato, pickles, onion, mayonnaise and ketchup. It is considered a robust and satisfying hamburger, being an option for those who want a more substantial meal. However, it is important to point out that the size and quantity of ingredients may vary according to the country or region, this was the definition of the AI when asked about the biggest hamburger in the world.
