AFIP laboratory support business unit launches new campaign
Brazil Support Diagnostic Medicine, the new business unit for laboratory support of the AFIP Associação Fundo de Incentivo Pesquisa, has just launched its new communication campaign. With the signature “Apoio que Impulse”, the initiative will be published until December in magazines, portals, social networks and through brand experience actions in the main events of the segment. To emphasize that the partnership between health institutions and Brasil Apoyo is capable of boosting business, the pieces and actions have the eagle as a symbol, a bird that flies faster and higher than any other.
“Because it is able to fly higher and faster than other birds, the eagle was chosen as a symbol of strength for the brand, with the aim of highlighting that the partnership with Brasil Apoyo has the potential to boost customers’ business. “, says Mirian Chiarelli, marketing manager at AFIP.
The brand offers a portfolio of clinical, specialized and personalized medicine exams. Accredited with excellence by the National Accreditation Organization (ONA) at level 3 and by the Clinical Laboratories Accreditation Program (PALC).
The ads will carry the message, “We’re here to help you fly higher.” The texts then highlight characteristics of Brasil Apoyo, such as the speed in taking samples and delivering results, the use of cutting-edge technology and technical expertise. At the end, they make an invitation: “If you, like us, seek new horizons, come fly with us”.
