The launch will rely on a strategy that covers digital actions, PR, points of sale, activations and influencer marketing.
Clear announced the launch of its new capillary line, this time focused on hair loss, entitled Clear Derma Solutions Antiqueda.
To communicate the launch of the new line, the brand is betting on a strategy that encompasses non-digital actions, PR, points of sale, activations, in addition to a robust plan in influence marketing, with influencers who suffer from hair loss and will show the use of the products to their followers.
The line will count on the help of two big names in the national media for its promotion, namely the presenter Angélica and the actor Rodrigo Lombardi. According to Carla Forte, Clear Hair Care Brazil Marketing Manager, the choice was made to reach the largest possible number of people for both the female and male lines.
“Anglica and Rodrigo have a real experience of the problem. Anglica, who is in the menopause phase, is faced with a significant hair loss, caused by hormonal changes. Rodrigo, in turn, suffers from hair loss due to the stress of the day after day of the intense sequence of work”, explained the executive.
According to the company, hair loss is among the main needs of Brazilian consumers in terms of hair care.
The launch of Clear Derma Solutions Anti-hair loss is a big bet for the company that hopes to gain space in this category. We have a great and important potential with this launch and our strategy is to continue betting on effective technologies that act from the scalp, said Nathalie Honda, Hair Care Brasil Marketing Director.
