Felipe Viante, from B.Drops and Abooh, one of the country’s representatives from WOO (World Out of Home Organization, which takes place this week
One of the main media channels in the global market, out-of-home has gained a new dimension with the arrival of digital, which now allows brands to interact in real time with clusters, geolocation and even the programmatic offer in media planning. This importance is mobilizing the triad for the participation of WOO (World Out of Home Organization), which will hold the 2023 edition of its world congress starting this Wednesday (7).
The Brazilian market will feature prominently on the agenda. For example, executive Felipe Viante, founder and CEO of B.Drops, was one of the 20 chosen by WOO worldwide to participate in the Future Leaders group (out-of-home leaders under 35 years old).
The event addresses important issues such as sustainability, measurements and automation. And also celebrate the creative and OOH impact. It will also be an important landmark, as it is Brazil’s first participation in the event. On June 8th, the president of Abooh (Brazilian Out-of-home Association), Felipe Forjaz, will address on stage the theme The evolution of the OOH market in Brazil, explains Viante. WOO will also award five categories and Viante will be nominated by ABOOH in The Rising Star area.
