FAMA Media, advertising agency cross media, conquered the account of Leão, brand of teas of the Coca-Cola group. Fabio Martuscelli and Fabio Mazini’s company implemented the entire restructuring of the brand’s website, in accordance with the new image that Leão is building.
“We follow a younger and more disruptive image, with plugins user friendly, created for all user profiles”, says Martuscelli, director of Customer Service at FAMA.
The idea is to bring a new image and a new market concept to the act of drinking tea by infusion.
“With the revitalization of Leão, several possibilities for consuming tea were presented, for example, as part of drink recipes”, adds Mazini, executive director of the agency.
In addition to building the project, FAMA will also support and manage new content, as well as rebranding of brand. Using new strokes and colors, the remodeled site was presented to the food and beverage market at the APAS Show 2023, where new product lines were also launched.
This is the first time that the agency has been contracted by the group, and according to Martuscelli, the realization of the project is the consolidation of a boutique service format in advertising.
“It is our way to maintain quality. On a scale job, it’s easier to lose intimacy with the project. In a tailoring job, we guarantee special attention to our customers, who participate more in the project”, she explains.
The achievement materializes this concept, with a highly prepared team to embrace customized projects. In addition to going through the analysis of the Coca-Cola group, the executives also chose FAMA to participate in the liquid line which, at first, was not in the initial purpose.
“This fills us with pride, because we know that Coca-Cola is a reference and will always be, either as a brand, as a positioning or for its participation in the history of communication”, concludes Mazini.
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