Projected Adoption, by Boehringer Ingelheim in partnership with Ampara Animal, takes place this Friday and Saturday, in SP
An action created by AlmapBBDO will project in the Anchieta Building, between Avenida Paulista and Consolação, images of four dogs and four cats available for adoption.
The #Designed Adoption, which takes place this Friday (21) and Saturday (22), is for the veterinary medicine company Boehringer Ingelheim in partnership with Ampara Animal.
The projections will take place from sunset until 11:59 pm on both days, with videos showing the animals awaiting adoption at Ampara Animal shelters. The dogs will be represented by the mutts Alcione, Bob, Lucila and Sasha. The cats will be Biba, Matheus, Miguel and Posseidom.
“Visibility can be a gift for these little friends who often go unnoticed on the streets. When you see a picture of a friendly pet, with a name, it becomes easier to imagine its past and project its future”, said Iron Brito, creative director at Almap.
Datasheet
Agency: AlmapBBDO
Client: Boehringer Ingelheim
Product: Frontline e NexGard
CCO: Luiz Sanches
Creative executive directors: Marcelo Nogueira, André Gola and Marco Gianelli
Creative directors: Iron Brito
art directors: Philipe Aquino
Editors: Danilo Schiavon
Service: Camilla Massari, Fernanda Portugal, Marcus Faco and Manuella Gavioli
Media: Kristen Lee Hendrickson, Tatiana Lopes, Mariana Ribeiro, Mariana Gentil and Maria Eduarda Navarro
Planning: Sergio Katz, Denis Camargo, Julia Albero and Fernanda Stecca
Contents: Christina Mello, Janaina Meira, Maria Eduarda Monteiro and Felipe Mello
Boehringer Approval: Fabio Barone, Tatiana Zambon, Bruno Gallerani, Fernanda Veleda, Lucas Iguchi, Carolina Abreu
Support Approval: Carla Bernardes, Maíra Villamarin, Júlia Sicoli, Luana Paola, Rosangela Gebara
Projection: Visual Farm
Service: Graziela Adorno
Creation: Mariana Delellis
Motion: Lucas Kayo
