The campaign, created by Publicis, was produced with materials from Hershey’s Coffee Creations.
Hershey announced the launch of its first campaign in Brazilian Sign Language (Libras). The film was produced with materials from Hershey’s Coffee Creations and is part of a series of initiatives that the company has developed in recent years in diversity and inclusion.
The film, created by Publicis in partnership with Hershey, relies on the collaboration of professionals specialized in the translation and interpretation of Libras, to ensure that the message is conveyed accurately and authentically to people with hearing impairments, together with the images. As for translating the experience to the visually impaired, the piece also works with indulgent sounds and clear narration.
“This campaign is part of a series of initiatives in diversity and inclusion that Hershey has been working on over the last few years. It is essential that we can take our message of flavor and indulgence to all our consumers and running this campaign only confirms that. films already referred to this experience and we wanted to reinforce this fusion of multisensory sensations to launch the first campaigns in Libras, reinforcing our commitment to increasingly expanding accessibility”, said Larissa Diniz, General Manager LATAM at Hershey.
