The partnership was designed with the aim of bringing the brand closer to the gaming community and promoting TVs and monitors from the gamer line.
Samsung announced that the new sponsor of Loud. The partnership was communicated during Unbox & Discover, an event in which the company presented its new TV portfolio.
With the aim of getting closer to the gaming community and promoting the TVs and monitors of the gamer line, Samsung and the electronic sports organization formed two squads of athletes who will participate in events, championships, internet content and actions representing Neo televisions. QLED and Odyssey displays.
The Neo QLED Gaming TV squad will be formed by the specialized athletes from the Valorant team, in addition to influencers Coringa, Coreano, Voltan and oCastrin, who will also be part of the new Neo QLED Gaming TV campaign that will be launched soon. The Odyssey team will be formed by the League of Legends team and influencers Yayah and Robo.
The games market involves several distinct segments that consume games in different ways. In addition to the traditional player who plays just for fun, there is also this huge universe of electronic sports that includes athletes, supporters and fans who have created their own community to share the love for games. We, at Samsung, understand the importance of segmenting our approach in this industry and the partnership with Loud will bring more synergy to our actions in games, said Thiago Cesar, marketing director of the Consumer Electronics division at Samsung.
Another novelty announced during the event was the confirmation of Samsung’s participation in the Brasil Game Show 2023, which will feature the brand’s ecosystem, ranging from Odyssey monitors to Neo QLED Gaming TVs, smartphones such as the Galaxy S23 Ultra 5G and Galaxy Book3 notebooks.
This year, the company’s stand will be twice the size of the last edition and will offer several attractions during the five days of the fair, which will take place between October 11th and 15th. The event will also feature the presence of Loud squads in various activities and interactions with the public.
“We are very excited to start the partnership with Samsung, which is a brand that is already part of the gamer ecosystem with incredible products and campaigns. Their arrival will bring a lot of strength to our e-Sports pillar and new content projects. What a proposal for segmenting the brand within our partnership is very intelligent and shows that they really understand several nuances within the gamer universe, completed Bruno Playhard Bittencourt, CEO of Loud.
