Patrcia Colombo will report to COO & CSO, Renata Bokel
Until then content director at WMcCann, Patrcia Colombo was promoted to head of the area. For two and a half years at the agency, the executive was in charge of customer actions such as Chevrolet and Seara, for example.
WMcCann’s core content, named Live Lab, has a multidisciplinary rationale based on McCann Global’s proprietary Live methodology. Professionals from all departments of the operation work together in the development of digital campaigns, from always on to Hero projects.
Graduated in journalism from Faculdade Csper Lbero, and studying MBA in Marketing and Digital Business at FGV, Patrcia has worked at AlmapBBDO, Red Bull Brasil, UOL, Editora Abril, Trip Editora and Rolling Stone Brasil.
As a collaborator, she also worked with content on the digital and social media channels of Multishow and Canal Bis. The professional will report to COO & CSO, Renata Bokel.
