After four years as head of Digital and Client Services for WPP@CP Europe (formerly Red Fuse), the dedicated operation of the WPP agency for the advertiser Colgate-Palmolive, Bruno Toporovschi takes over as EMEA Managing Director of Digital Transformation, to manage digital communication of the brand in Europe, Middle East and Africa, totaling 46 countries.
The main focus of the new Managing Director will be to elevate the creative and media agency model to the performance demands necessary for the future of communication, applying global models best in class and connecting the brand to the best of the agency through WPP@CP, with the aim of increasing the ROI on brand investments.
The executive, who has lived in Paris for six years, has more than 20 years of experience in the advertising market, having already worked at TBWA Paris and at major agencies in Brazil, such as DM9DDB, Y&R (currently VML&YR), Wunderman, WMcCann, J .Walter Thompson (currently WT), among others.
About WPP
The WPP agency is a world leader in communications, expertise, commerce and technology, and is home to many of the industry’s most admired and successful agency networks. The company is a leader not only in scale but also in modernization, pioneering the application of data and technology to communications, consolidating media buying to achieve the best results for clients, and seamlessly integrating disparate marketing services to deliver customers the most effective and efficient solutions.
WPP was also the first marketing services company to publish a sustainability report in 2002 and remains a leader in the field as a member of the FTSE4Good Index and the Dow Jones Sustainability Index.
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