Campaign uses gamification as a motto and promises content full of adrenaline and good humor
Gol Linhas Areas wants to take its customers to the Universal Orlando Resort parks in a different way. And if traveling is already good, with friends by your side even better. At the invitation of the Company and Universal, and in partnership with the Purpple agency, six Brazilian influencers visited Universal’s parks in Orlando, Florida, between March 27th and 31st, for a gamified challenge.
Willy Barros (@eimaetovivo), from Bahia, Fernanda Figueiredo (@feandaporai), the couple Cris and Panda (@crisepanda), from Rio de Janeiro, Camila Bonatelli (@statusviajante), from Santa Catarina, and from the Passageiro de Primeira portal ( @passageirodeprimeira), represented by Carol Batista, took on a series of games that encourage fun and healthy competition in Universal theme parks in a spirit of fun.
“The action with influencers in Florida marks yet another chapter of the partnership between GOL and Universal, which began in 2022, with the special painting of one of our aircraft with the theme ‘The Wizarding World of Harry Potter’. Many Brazilians have It’s the dream of getting to know the Universal Orlando Resort parks, and for those who haven’t had the opportunity to visit them yet, we hope that the content that will be posted on social media can transmit the unique experience that they will enjoy in that exceptional world”, says Renata Maluf, director of Marketing, Products and Digital Channels at GOL.
Let’s GOL GAME is an immersive experience developed by Gol and Purpple especially for the company’s TikTok, Instagram and LinkedIn, from the perspective of gamification, which is gaining ground every day by strengthening the bond between influencers, making the campaign more interactive, while encouraging values aligned with the brand’s purpose – in Gol’s case, the creation of memorable experiences. The result is a sequence of posts, which will take place between June 5th and 16th.
@voegoloficial Two groups of influencers face to face in Orlando! Check out the first episode of Lets GOL Game. Worth! #VoeGOL #LetsGOLGame Positive Nanana – Balang_3go
“In the attention economy, we need to create strategies that capture the curiosity of GOL’s followers if we want to be remembered. We have to think about the networks as their audiences use them. For that, we brought the theme of the game, from real life to the digital universe that our followers already know and consume”, says Marcelo Bernardes, CEO of Purpple.
