The union between the companies aims to offer a platform that brings together data and automation solutions for static and digital ads.
Adsmovil announced a partnership between Central do Outdoor and its OOH branch, which aims to offer a platform that brings together data intelligence and automation solutions for static and digital ads.
The partnership consists of providing Adsmovil OOH intelligence through a planning and automation platform for advertisers, offering access to the inventory of more than one hundred companies associated with Central de Outdoor.
“We are in a country of continental extension and the capillarity of the external media offered by the members of the Central de Outdoor seeks an integration that facilitates the planning, programming and the purchase of this fantastic media. In addition, with the platform, we can better reach the target audience , offering an integrated quantification and qualification of the advertising piece”, explained João Batista, president of Central do Outdoor.
The platform will provide agencies, planners and advertisers with the ease of data-driven programming for 30,000 static faces and 18,000 digital faces for advertisements, providing more targeting, intelligence, productivity and efficiency.
“Now, agencies have the possibility to plan and program their campaigns more assertively. With this, we hope to offer a facilitating solution to the Brazilian market and we are already leading similar initiatives in other countries”, stated Alberto Pardo, CEO and founder of Adsmovil.
