Campaign will be broadcast on open and closed TV and digital media
Undertaking is far from being a simple task and, precisely because of this, courage is a fundamental requirement for this. And it is courage that gives its name to the campaign that marks the 50th anniversary of Sebrae.
Made by Artplan, the action will have as its main part an animated short that portrays, in a playful way, the spirit of the entrepreneur, the daily battle of those who have or intend to have a business.
The film’s narrative is personified in the figure of a young man who, since childhood, has been worried by the comings and goings of people trying to cross a bridge – and later decides to cross that same bridge, feeling the mishaps along the way.
The campaign will be broadcast on open and closed TV and digital media.
Datasheet
Agency: Artplan Communication
Client: Sebrae
Campaign: The Boy in the Middle of the Bridge
Customer approval: Luiz Aurélio Alzamora, Marcelo Porlan, Fernando Bandeira, Henrique Nabuco and Eduardo Duarte
Director General: Duda Moncalvo
Creation director: Gustavo Tirre
Creation: Thiago Diniz and Gustavo Viana
Service Director: Cacá Malta
Service team: Clara Bianchi and Gabriel Moura
Planning director: Fernando Torres
Planning team: Lucas Garbulha and Gabriel Veras
Media Director: Maira Orempuller
Media team: Thayse Arruda, Camila Rodrigues, Fellipe Freitas and Filipe Braga
Content and Engagement: Vanberg Ferreira
Creative data director: Diogo Bobsin
Equipe de BI: Jardel Oliveira and Larissa Alves
Production Director: pink star
Production and RTV: Fernanda Mesquita, Andreia Lima, Rafael Toscano and Amanda Sampaio
Video producer: Zombie Studio LTDA
Movie’s director: Paulo Garcia
Audio producer: Satellite Audio
Maestro: Roberto Coelho
