Companies seek to strengthen the business intelligence and sponsorship area at the Sambdromo
The Liga Independente das Escolas de Samba do Rio de Janeiro and Dream Factory will be together at Rio Carnaval 2024, the partnership seeks to attract even more investors and qualify the entry of brands in the parades of the Grupo Especial associations, at the Sambdromo. In addition to providing a market mapping and the creation of special projects to generate an increase in business.
Dream Factory’s relationship with Carnival dates back 13 years, with the development of the Street Carnival model in conjunction with Rio City Hall and exported to other Brazilian capitals. Now, we have the opportunity and honor to add this expertise to leverage investments to benefit the greatest show on Earth, Rio Carnaval, explains the vice president of Dream Factory, Claudio Romano, who is responsible for the project alongside the director of the cluster of Popular Festivals, Bruno Guerra.
As part of the first initiative, based on studies carried out jointly, all the Sambdromo boxes will start to operate with the brands of beer and bank defined by Liesa, in addition to selling tickets on a single ticket, which will also be chosen by the commercial department of the Turns on. In addition to allowing greater optimization of logistics and organization, these steps will directly benefit the samba schools.
The parades of the Grupo Especial samba schools will take place on the 11th and 12th of February 2024, with the top six returning for the parade of champions on Saturday, February 17th.
