Ampfy partners set up a new operation to manage 22 brands in the PepsiCo portfolio in Brazil
After winning the competition, Ampfy’s partners set up a new operation to manage investments in digital media and data intelligence for 22 brands in PepsiCo’s snack and beverage portfolio in Brazil. Combining creativity, media and data, Bakery will have a dedicated squad of more than 30 professionals in creation, content, media, data intelligence and operations.
“In recent years, due to the influence of digital, the day-to-day work of communication in agencies and advertisers has become increasingly dynamic and complex. We realize that, for some challenges, working with an independent squad model dedicated to ideal path to bring the necessary agility to the operation”, explains Andr Chueri, CEO of Ampfy, when announcing the operation of the Bakery.
“Although we have brands in our portfolio in different contexts, they all share a common challenge: that of getting even closer to their consumers through genuine connections in an increasingly fast and connected world. This was one of the reasons that most influenced choosing a partner that offered us the opportunity to have an exclusive and dedicated operation”, says Bruno Macario, Marketing Manager at PepsiCo Brasil.
The Bakery is already in full operation and placing several jobs on the street. Among them, we highlight the media strategy and execution of the Pepsi UEFA campaign, Ruffles Lanchonete and the Elma Chips Promotion.
“Media strategies focused on the consumer’s journey are increasingly the central point for the development of creative lines and communication strategies. Bakery was born with a work methodology oriented to this new journey. Our challenges are aligned with the challenges of the consumer. customer, always thinking of evolving on the Perfect Media fronts, with strategies focused on 1st party data, P@S (personalization at scale), connections Mapping (with media sufficiency and Audience first thinking) and of course, measurement”, says Camila Costa, Bakery’s new executive director of media and operations, is brought in exclusively to lead the operation.
(Image credits: NIKHIL/Unsplash)