Brand will bring São Paulo capital actions to reinforce the connection with the consumer
To celebrate the Day of Love and the month of LGBTQIA+ Pride, Boticrio will bring activities to the capital of São Paulo to reinforce the connection with the consumer and celebrate love and diversity, strengthening the brand’s commitment to the theme. One of the actions takes place between the 6th and 12th of June, on Avenida Paulista, to support the inclusion of all forms of living, loving and, above all, highlighting the affection of those who visit the Estao do Amor, located at the Paulista station – line 4 yellow metro.
Another activation takes place in the concept stores of Morumbi Shopping and Rua dos Pinheiros, betting on technology so that the consumer interacts with a hologram in search of love advice and gift tips.
At Estao Paulista, in addition to trying perfumery and make-up products and retouching make-up with professionals in an instagrammable space, visitors will be invited to register their love through a photo taken by a professional photographer. The images will be shared with the participants to be posted on social networks and part of them will print the Boticrio campaign on 60 digital street clocks distributed on the main avenue of So Paulo and its surroundings.
It is the first time that an action like this will be carried out in So Paulo. something innovative, which makes it possible to bring the faces of our consumers to our campaign. People who love and want to show that love to everyone, in all its forms. Our brand speaks of love, respect and expression. Let’s help spread love and real stories around So Paulo, says the director of regional marketing and communication for franchises at Grupo Boticrio, Jacqueline Tobaru.
