This is a strong partnership. As part of the weekly Adnews special about the ‘Digitalks Expo’, we will also have a space of our own every Wednesday, to share the expectations and news of our debut in the events of the segment of trade. Adnews is a longtime partner of Digitalks, and this year, it formalizes this relationship by being responsible for one of the event’s stages. Spoiler no lead of the matter, we give!
Completing 24 years of history, Adnews enters the popular “age of decision” with the purpose of meeting an old demand: to be present in the universe of events.
The portal, which was born in 1999 with the proposal to be digital when there was hardly any mention of an advance of this magnitude, contrary to all expectations, has always had the objective of bringing innovation and trends, encouraging creativity and creating new possibilities, transforming society positively and showing, in addition to emphasizing, the role of brands in this process.
In this context, the decision to formally join Digitalks is a mature idea and in line with the premise of the vehicle, as explained by daniel rose (Photo)CEO and founding partner of Adnews.
“Last year we covered the ‘Digitalks Expo’ and we realized that the audience and content had a lot of potential characteristics for Adnews. Since then, we were talking with Flávio (Horta, CEO of Digitalks) and planning our debut in this universe”, he says.
Once the partnership is signed, Adnews’ unprecedented participation in ‘Digitalks Expo 2023’ will be entitled to an exclusive space. The vehicle will be responsible for the Ads & Digital Marketing stage, addressing content and bringing brands that will present innovation, creativity and transformation. All the details that are being planned for the event, you will find out in the coming weeks, here on the portal.
“We guarantee that the planning was all thought out to bring relevant content that represents the DNA of Adnews”, adds the CEO.
Also a partner of Adnews, the publicist Cathy Birle (Photo) highlights some themes that are on the radar of tracks that the portal will promote at the event.
“We are euphoric because we will bring in our tracks giant content, differentiated and completely aligned with this new era of information that opens up with so many technological possibilities in favor of and for people. With this objective in mind, we will also have special guests and we will approach from the performance and growth of the Generative AI and ChatGPT, the evolutions and democratization of Streaming, to the importance of ESG practices, because that is what changes the world and brings development to society. Our role is to present these cases and encourage other brands to do the same”, he adds.
The Ads & Digital Marketing stage will feature four tracks and will have Warner Bros. Discovery as the space’s master sponsor. Participation in Digitalks is strategic for the portal, which seeks to expand its presence at events and also promote authors, bringing new possibilities to the world of communication.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
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