Ilumeo research shows how the group relates to artificial recommenders
Shopping behaviors that are increasingly defined and based on social well-being are driving significant changes in the way e-commerce serves Generation Z.
Research by Ilumeo showed that this group already relates better with artificial recommenders than with humans, which should significantly impact e-commerce in the coming years. In addition, a study by Euromonitor pointed out that the generation born between the end of the 1990s and 2010 already corresponds to a good part of consumers and, by 2030, will be part of the largest portion of them.
“AI uses information to drive consumption by Generation Z. The more personalized and agile approach has been one of the reasons that most influenced them, as they value a more practical and individualized journey”, explained Hawan Moraes, CEO and founder of Simple Innovation.
With regard to electronic commerce, artificial intelligence has the function of optimizing the user experience, making the buying process faster and more efficient, which goes against the wishes of generation z of not wasting time doing searches. Another point that favors the use of e-commerce in this area are the chatbots, which can offer real-time service and help in choosing the right product.
The personalization of advertising is another way in which artificial intelligence influences the consumption of younger people, such a marketing approach has proven to be useful in attracting and retaining customers.
For the executive, AI will continue to remodel and influence the consumption of Generation Z in e-commerce, and it is essential that brands are attentive and adapt their strategies to meet the demands in constant evolution, based on artificial intelligence. “There is no doubt that we are only experiencing the beginning of the AI revolution in electronic commerce, and companies that do not adapt to this new reality run the risk of being left behind”, concludes Moraes.
(Image credits: Brooke Cagle/Unsplash)
