If your dream is to do triathlonor even having the sport as hobby, the following information will interest you. Ticket Sports, the largest ticket sales platform for sporting events in Latin America, a reference among modalities such as running, cycling and triathlonhas just made available a survey that brings important figures from the Triathlon scenario in Brazil.
With the aim of understanding the needs of participants in this modality, which had high growth in the pandemic, the survey carried out in December 2022 seeks to help organizers and brands across the country to deliver more complete events. The topics raised were the demographic profile and buying behavior of triathletes.
According to the responses collected, male participation is still greater than female participation in this modality. In addition to this data, the sport had a growth of 62.4% in less than three years. The survey also shows that the Sprint and Half-Distance events, in which the athlete must swim 1,900 m, cycle 90 km and run a half marathon, are preferred by amateur athletes.
“We understand that the market for triathlon changed after the pandemic, and is growing more and more. As we are used to carrying out surveys to deliver data to the market, this subject would not be different. Now, with the result in hand, we are able to better understand the needs of the participants and guide event organizers triathlon and sports brands from all over the country”, highlights Gabriela Donatello, Marketing manager at Ticket Sports.
See below for other information provided by the survey:
age range
The average age among triathletes was higher among the 36-45 age group.
Region
Most athletes in this modality are from the Southeast region, which represents 60.5%, and the state of São Paulo accounts for 49.9% of this total.
time in sport
Among the respondents, 62.4% have been in the sport for less than three years. During the research, it was possible to observe that there was an increase in people’s interest in the triathlon during the pandemic period.
training time
According to the data, 29.9% of triathletes train from 5 to 8 hours and from 8 to 12 hours a week, respectively.
Investment
When it comes to spending on this sport, 39.5% of respondents invest up to R$ 500 per month in the sport. Research shows that practitioners are willing to invest a good part of their income in this practice.
Equipment
Among survey respondents, 47.2% have never changed their bike over time, while 16.5% have changed this essential piece of equipment in the past. triathlon after 5 years of use. In addition, 82.4% bet on luck and do not have any insurance for their bike.
Most used communication channels
With 85.2%, social networks are the channel most used by athletes to find out what’s new in the market. Soon after, specialized sites appear, with 38.5%, and WhatsApp, with 32.2%.
Information about the triathlon
Instagram proved to be the preferred place for athletes to seek information, with 27%. Second place was Mundo TRI, with 17%, and YouTube channels complete the list, with 16%.
Participation in events
Of the total, 34.7% highlighted the Sprint Triathlon events, while 15.2% highlighted the Half-Distance events. In addition, 64.5% of respondents prefer to participate in events that have the participation of professional athletes.
Participation criteria
Among the participants, 70.1% highlighted that the main criterion for participating in an event is the price. Already 52.8% consider the route as the main point of choice.
main events
The event most cited by triathletes was IronMan, with 76%. Soon after, XTerra and Troféu Brasil appear with 4.5% each.
Motivation
The main motivation of athletes to participate in an event is the personal challenge: 53.3% highlighted this point, while 21.2% commented that lifestyle is the main issue.
The results achieved are part of a series of information gathered by Ticket Sports, with the aim of collaborating with the organizers and brands of this segment. The complete survey is available free of charge on the company’s portal, reinforcing one of its main missions of disseminating knowledge to the market.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post Ticket Sports launches research on triathlon in Brazil appeared first on ADNEWS.
