“It’s the amooooor… That messes with my head and leaves me like this…”. It’s in this romantic atmosphere that this week’s #TopPubli slowly arrives to conquer a place in your heart. In this Valentine’s Day special, we bring all the originality of the campaigns that left us sighing.
All ready? So, let’s go to the list!
#5 O Boticário – Central do Amor do Boti
Agency: GUT
Here comes O Boticário again to beat a card in our weekly curation. Can you do that, Arnold? There isn’t a brand campaign that doesn’t impress us! The Apothecary looks like the one crush super desired at school, which leaves the ladies sighing wherever they go… Speaking of which, you need some advice for the boy or to girl notice you? They’ve thought of everything. With a humorous film conducted by presenter Ana Clara Lima (our muse, kisses), the brand invites the public to get in touch with Central do Amor to open their hearts and receive some tips from a team that really understands relationships. No one very important, just Leo Santana, Deborah Secco, João Guilherme, the couple Marcela McGowan and Luiza Martins… and Fábio Jr. Yes, Fabio Jr. will help you find your soulmate! There is also the launch of two special fragrances, Marcela McGowan giving live gift tips. But, how to overcome Fábio Jr. on the phone? We do not know. This campaign doesn’t deserve applause, it deserves all of Tocantins!
#4 Who Said, Berenice? – Opposites attract each other
Agency: not informed
Hold the oven, Giovana! Now the weather is going to warm up (or cool down, but in a really good way). The Quem Disse, Berenice? focuses on social networks and the launch of two balms that provoke these sensations on the lips, with the participation of several influencers. Did we love? We want to test it now!
#3 Rommanel – Where Is Love?
Agency: not informed
If there’s a brand that took care of the mission of spreading love, it was Rommanel. With this campaign starring very special couples, one with people who have Down Syndrome and another in which the partner is in a wheelchair, the brand makes it clear that everyone can and should love. And there’s more. The brand created exclusive pieces for the ‘Inclusive Love’ collection inspired by these couples! Chic to have a jewel to call yours, right? Just thinking here…
#2 Hering – Inside a Hug
Agency: not informed
Loving is as basic as breathing, for example. And who better than the most basic brand in Brazil to communicate this concept on Valentine’s Day? Hering invited four famous couples to simply embrace, showing that love does not need words. Simply brilliant, nothing to add.
#1 Vivo – Live in Your Time
Agency: Africa Creative
Yeah, guys. There was no way. Let’s repeat ourselves, we apologize, but nothing could overcome the warmth that this Vivo campaign left in our hearts. Launched at the end of May, the campaign closed our #TopPubli last month with a flourish, and is back in 1st place this year. ranking with all the sensitivity of love stories. Is it cliche? AND. Did we love? Yes.
So, did you like our ranking? Stay with us, next week there’s more!
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The post #TopPubli: Best Valentine’s Day Campaigns appeared first on ADNEWS.
