The project highlights a new moment for the brand and complements the content strategy on social networks.
Banco PAN launches a new content format, a series of videocasts focused on finance and consumption: the “Pod Fazer Mais”. The episodes will cover stories, tips and reflections on money, planning and organization, in a relaxed and good-humored way, with guest references from different segments.
Presented by businesswoman and influencer Patricia Ramos, the program premieres on June 13, at 5 pm, on Youtube and on the main audio streams Spotify and Deezer. In all, the project will have 39 episodes, lasting between 45 and 60 minutes each. The production is carried out by the agency Snack Content.
The first guest on the videocast is Jojo Todynho, who will tell about her life story and what her new phase as a law student has been like. Even before its launch, Pod Fazer Mais has already conquered the internet with the viralization of a meme produced by influencers. In the episode in question, Paty Ramos suggests that Jojo open a law firm with the name A shot of justice. The meme quickly gained media notoriety, totaling more than 15,000 mentions on Twitter in just 15 days.
The Banco PAN brand has evolved a lot in recent years, we have gone from a credit bank to a complete digital platform for banking and consumption. The content strategy on social networks was essential to communicate this growth to our consumers. The use of digital influencers is yet another humanization strategy, which strengthens PAN’s connection with our customers and target, explains Tatiane Ribeiro, executive marketing and brand manager at Banco PAN.
