New campaign seeks to give visibility to the Women’s World Cup
Sicredi and Visa present the “Come with them” campaign, featuring a new version of the song “A football match”, by Skank, from a female point of view. The song was adapted by a team led by women from the agency DPZ.
“We believe in a more prosperous society and that means more plurality. This is the essence of Sicredi’s partnership with Visa. of women in sports”, comments Cris Duclos, executive director of Marketing and Experience at Sicredi.
“The partnership with Sicredi is a great example of how we can, together, offer more visibility to women’s football and is part of the #EscolhaJogarComElas movement, a call for all of Brazil to give the same visibility to women’s football as men’s football during the Women’s Cup of FIFA Football”, says Eliane Andreu, Visa do Brasil’s Marketing director.
The video is available on YouTube and will be shown on TV. The campaign features prize draws for associates whose cards are registered on the promotion website and on the benefits platform. For every BRL 150 spent on purchases with registered credit and debit cards, participants will receive a lucky number to participate in drawings worth BRL 150,000 and 20 weekly gift cards worth BRL 500.00 to use at the mall from Sicredi.
