At PlayNest, creators will have features such as media kits with daily updates, analysis of advertising campaigns, among others.
Play9 announced its new service arm, PlayNest, a proprietary platform focused on generating and organizing data, content and insights for influencers.
Developed internally by the company’s technology area, since July 2022, the platform featured ideas from several of the company’s content creators who helped confirm perceptions about the lack of effective work tools for influencers.
According to a survey by Nielsen, Brazil is the world champion in the number of people who call themselves digital influencers. According to the survey that accounted for posts between November 2021 and April 2022 on Instagram, TikTok and Youtube, there are 10.5 million.
“It was looking at these opportunities that we understood how important it would be to qualify the influencer’s work. Brazil has a huge potential to create and distribute income through this new profession and PlayNest will serve as a super accessible tool for everyone who wants to perfect themselves to earn money with this professional delivery”, said Joo Pedro Paes Leme, CEO and co-founder of Play9.
The platform is already in operation in an initial version, especially for the company’s casting, and in the third quarter of 2023, it will become an application for any Brazilian influencer to be able to use. Among the features are media kits with daily automatic updates, after-sales analysis of advertising campaigns, content released by Play9 and opportunities to join the Play9 Talents cast.
“PlayNest arrives to revolutionize the digital influence market. It’s the tool I always wanted to have when I started my career. And I thought it was so incredible when I saw the initial version that I started using it right away. And the features of the next version are so incredible that, even with 13 years of experience, I had never found something similar on the market”, added Play9 co-founder and influencer, Felipe Neto.
