Action created by DM9 questions artificial advertising by other brands for the commemorative date
To celebrate Valentine’s Day, Burger King questions consumers about the artificial photos that usually appear on ads for the commemorative date and invites them to exchange them for discounts on real food at BK Delivery. After all, who has never come across the image of couples with a yellow smile and forced poses for Valentine’s Day publicity photos? And real life is not always like that.
With this insight, Burger King decided to approach the subject in a fun and unusual way. In the action, created by DM9, people who post artificial couples found in campaigns from other brands and tag Burguer King on Twitter or Instagram, with the hashtag #CasalFakeBKDeVerdade, win an exclusive discount coupon for BK Delivery. The video of the action is available on the brand profile on Instagram and Twitter.
Using humor and irreverence to question the artificiality of love in Valentine’s Day advertisements, BK reinforces that it is on the side of real relationships. The action takes place until 23:59 this Monday, June 12th.
