A In the evening continues its strategy of being closer and closer to its public by sponsoring the Big Brother Brasil 2022. Recognized for surprising variety and vocation to innovate, Seara uses all the experience of the last three years in the program to reinforce the flavor and quality of its products during the participation in the BBB22, scheduled to premiere on January 17th.
“Taste of Surprise” Concept
In the new edition of the confinement, Seara will be present with the “Flavor of Surprise” concept in surprising actions that will come throughout the season, in addition to films during commercial breaks, always presenting the brand’s innovations.
“This will be our third participation in the BBB, and we understand through the previous years that the program is an excellent opportunity to create and strengthen a link with our consumers and the general public. We took advantage of the scale of the program to present the variety and diversity of our portfolio, reinforcing our attributes of flavor, quality and innovation. All of this makes us increasingly present in people’s daily lives”, explains Tannia Fukuda, Director
of Evening Marketing.
Creative activations on BBB22
The brothers and the entire audience will be impacted by Seara’s main products. Activations will take place throughout the season, according to the positioning of each product and will surprise not only for the actions, but for the flavor in everyday life inside the house and, of course, sharpening the viewers’ senses.
Presence in the digital environment
In order to connect and surprise the audience, Seara has an exclusive team to monitor and engage every detail of reality on social networks and in real time. The brand brings an interconnected strategy with the broadcasting of the program, moving several content fronts and generating conversations.
“Like all Brazilians, we are also looking forward to the new edition of the BBB. For 2022, We delve into the entertainment universe to connect even more with the viewer, with the consumer and with people in general, always in a surprising way. In addition to boosting sales, our participation in the program aims to strengthen our relationship with consumers, continue generating conversations and be connected to them in real time”, completes Tannia Fukuda.
All Seara products presented in the program can be found in the main retail chains and in Seara store, a platform that works by geolocation and works with the main retail chains and delivery applications.
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