The ‘Floricultura Reserva’ reinforces the print that makes up pieces of the brand’s Valentine’s Gift Guide
Reserva, in partnership with Floricultura Botani, enveloped a flower truck and placed it near the store in Ipanema, Rio de Janeiro.
The place will work for those who want to complement their Valentine’s Day gift with flowers.
‘Floricultura Reserva’, the name given to the truck signed by the brand, offers three bouquet size options, with personalized arrangements. Furthermore, with the purchase of any bouquet, customers will receive a Therezpolis beer.
The activation reinforces the print that makes up several pieces of the brand’s Valentine’s Gift Guide and, when buying 1 bouquet, the customer gets a R$ 100 gift card to use in Reserva, Reserva Go or Reversa stores, in purchases above of BRL 600.
