Vitamine-se, a Brazilian company that combines data intelligence and high quality supplements, announces Marcello Droopy as new Chief Marketing Officer (CMO). The executive holds a degree in Communication and Marketing from Escola Superior de Propaganda e Marketing (ESPM) and has a specialization in Digital Marketing from Hyper Island.
With stints at Cheil Brasil, Talent Marcel, Lew’Lara\TBWA and other major agencies, Droopy has over 25 years of experience as a creative, leading teams and developing ideas that accelerate the success and growth of iconic brands in several areas, including they health. All this experience will support the executive in the development of new strategies to further boost Vitamine-se’s marketing and experience actions.
Droopy has been coordinating several projects and launches at the company since April, such as redesign of packaging; the first stand of the brand at Naturaltech, the largest fair in Latin America and a reference in the segment; digital campaigns with major influencers, such as Gabriela Versiani and Eliezer, in addition to designing the brand’s strategy for 2023.
“I am passionate about disruptive business models. I believe in creativity, strategy and data. Therefore, when Augusto Cruz, CEO of Vitamine-se, told about the project, he could not refuse the invitation. And being able to delve into the segment and contribute to the evolution of Vitamine-se is extremely rewarding and motivating,” he says.
The company’s CEO also highlighted the importance of hiring Droopy.
“Hiring is part of yet another strategic move by Vitamine-se, which is constantly expanding, continuously investing in hiring highly qualified professionals to compose the team”, says Augusto Cruz.
continuous expansion
To get an idea, the company’s revenue forecast for this year is R$ 20 million, and the indication is that, in the last quarter, the company will already reach break evenconsidering the pipeline of launches of the year and the qualification of the indices of the ecommerce. Completing this entire accelerated journey is a 15-fold growth in monthly revenue and an eight-fold increase in revenue forecast for 2023 compared to 2022.
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