Rico, Grupo XP Inc.’s financial services platform, launches its new advertising campaign with a strategy that explores new territory: technology. With the motto “It doesn’t matter who you are and your style of investing. Invest with Rico. Here is your profile”, the brand reinforces the different investor profiles and the range of products available to embrace all of them: beginner, conservative, strategist, aggressive, dreamer and visionary. And it does not fail to include those who still intend to enter the world of investments.
In addition to starring the presenter and former BBB Ana Clara Lima, the campaign features characters visually inspired by artificial intelligence that represent each investor profile. Through the unpublished references suggested by AI, the brand worked on the creation of 3D characters that will have their figures circulated in a promotion strategy omnichannelthat is, integrating physical and virtual stores and buyers, exploring various possibilities for interaction.
“Rico is the first brand of the XP Inc. to use artificial intelligence in the production of a campaign, and this is a move that goes well with the innovative and irreverent way of the brand. The idea is to show that, for each investor profile, Rico offers products and services that meet their objectives”, highlights Lisandro Lopez, CMO of XP Inc.
Premiering this Monday (12), the contents in different audiovisual formats are being distributed on channels such as Globosat, Youtube, Facebook, Instagram, TikTok, Spotify and Programmatic Media. With a user-centric media plan, the campaign has formats native to each platform and optimized for digital.
For Pedro Canellas, head of Rico, this campaign reinforces the brand’s versatility to serve different audiences.
“We innovate to offer the best experience to our customers, who have different goals, dreams and lifestyles. For this, we have complete products and services, in addition to bringing together specialists and learning paths that give access to the best investment options in a simple and accessible way”, he points out.
Watch the full campaign film below.
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