Many do not know, but the cannabis can be used medicinally. With a focus on assisting and facilitating the importation of cannabis medicines from the National Health Surveillance Agency (Anvisa), Simples Cannabis chose PUB as its new Public Relations, Digital and Media agency.
With the recent arrival on the market and the opening of its living space in São Paulo, the company’s mission is to make possible treatments with the best products based on cannabis. Created in 2022 by André Bocchi, a lawyer and entrepreneur, and Leon Maas, a biologist with 12 years of experience in production management and cost optimization, the idea is to expand Cannabis Medicine in Brazil.
The biggest challenge for the agency when taking over the account is to give visibility to Simples Cannabis, reinforcing the commitment to the medicinal use of cannabidiol and reverberating the theme with different stakeholders in an integrated way in Public Relations, Digital and Media actions.
For Ricardo Bonatelli (Photo)founding partner of PUB, the arrival of Simples Cannabis is a big bet and reinforces the agency’s disruptive profile.
“We are excited to take over and lead the communications front for Simples Cannabis. Our goal is to strengthen the company’s commitment to Medicine and Science, and above all, to help expand knowledge about Cannabis Medicine in the country. It is a promising business, and we feel honored with this partnership”, comments Bona, as he is popularly known.
Focused on bringing the best cost-benefit to patients of cannabis medicinal, the partners based on personal experiences to give life to Simples Cannabis. André is the son of renowned physician and researcher Dr. Edimar Bocchi, responsible for introducing him to the therapeutic potential of cannabidiol. Already Leon, after suffering a Burnoutdecided to research Cannabis Medicine as an alternative for mental health.
The company’s objective, together with the agency’s Public Relations, Digital and Media fronts, is precisely to propagate the benefits of cannabis medicinal with press and influencer relationship strategies, as well as management of social media and digital marketing.
“After studying Cannabis Medicine and delving into the treatments and benefits of medicines, I was sure that I wanted to be an entrepreneur in this industry. We want to maximize the sharing of medicinal and scientific knowledge of cannabisand we believe that PUB’s strategic outlook will help us to disseminate it on all fronts”, comments Maas, partner at Simples Cannabis.
With capital from five investor partners and no debt, the company expects to earn BRL 10 million in the first year and BRL 30 million in the second, with the expansion and opening of new physical spaces in five other Brazilian capitals.
“Our goal is to make life easier for the patient to carry out all the processes and connect them to the best doctors specialized in cannabis in Brazil. We bet on PUB to help us pass on our mission, as well as build a consistent and strategic communication plan for our business, adding to different ends”, completes Bocchi.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post Agência PUB conquers Simples Cannabis account appeared first on ADNEWS.
