That’s right! Snickers Pé de Moleque is back, and this time, to stay! With a striking and intense flavor, the June version of Snickers has been successful since its launch in 2020. And in response to consumer requests, the brand from the manufacturer Mars Wrigley brings the Pé de Moleque flavor back to the market. The stuffed bar becomes part of Snickers’ fixed portfolio along with the other two flavors, original and dark.
The product is exclusive to Brazil. For its development, the passion of Brazilians for pé de moleque, a typical sweet of national origin that is greatly appreciated during the June festivities, was taken into account.
“Always betting on products that have the face of Brazil, our mission is to meet the demands of brand lovers, including those that are successful when they are launched in limited edition. With that in mind, we brought back a totally Brazilian flavor, which is pé de moleque. In recent years, we’ve had excellent results with the new Snickers flavors, which have further diversified the consumer’s experience with our product,” says Gustavo Varandas, the brand’s Marketing manager.
With the relaunch campaign, which carries in its characteristic the flavor at the maximum level and is focused on social networks, Pé de Moleque is a version of Snickers that has in its composition only peanuts, caramel and its chocolate coating. Available in a 42g version, the product guarantees an explosion of flavors and more intensity, referring even more to the traditional sweet. In addition to being available at the country’s main retail outlets, the new product can be purchased at Compre Mars, the brand’s official internet store.
“Bringing that flavor back, especially during this time of year, when São João festivities take place across the country, was a way of providing even more moments of happiness for consumers. If the sweet alone is already an excellent request to compose the menu of the typical arraiás, can you imagine now having that taste all year round?”, adds Varandas.
The products are produced at the Mars factory, in Guararema (SP), where other company products are also made, such as M&M’S and Twix. And you, have you tried the new flavor?
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