Group reaches US$ 1 billion in revenues with the merger
The Brandtech Group, founded in 2015 as You & Mr Jones, announced the acquisition of 100% of the Jellyfish network, becoming the largest global media and digital marketing holding company with revenues of more than US$ 1 billion and more than 7 thousand employees.
Clients include eight of the ten largest advertisers in the world and 49 if considered the top 100 investments. Jellyfish, founded in 2005 by Rob Pierre, has more than 2,000 employees in 38 offices around the world, including Brazil, where it has been present since October 2021 with the acquisition of the Reamp operation, a digital agency focused on a data-driven model of marketing. media, and Fluent, a brand publishing company that belonged to Webedia at the time.
“The Latin American market will have an absolutely unique proposal at its disposal, maintaining Jellyfish’s culture of globalized action without borders with a unique result center and great expertise in media, allied to Brandtech that has high maturity in in-house operations, data creation and intelligence through Oliver, 55 and DP6, among others, strengthening the full service proposal that makes brands scalable and more efficient through the use of technologies.” explains David Reck, managing director of Jellyfish in Brazil.
With the acquisition, Jellyfish becomes part of The Brandtech Group after its most profitable year, with revenue growth of over 30% in the last four years. The global partner in digital and performance marketing for some of the world’s leading brands such as Google, Netflix and Uber. In addition to being one of the most globally certified companies on Google Marketing Platform, Google Cloud, Salesforce, Snap, Amazon, Facebook, and other major social platforms.
The acquisition is the result of a period of negotiations that began in August last year, consolidating The Brandtech Group as the main partner of global brands, able to help them connect content, data and media on a large scale, using technology and intelligence. Artificial.
In Jellyfish’s new format, Rob Pierre assumes the newly created role of President of Jellyfish and, along with Brandtech Group Founder and CEO David Jones, will focus on mergers and acquisitions to build and scale Jellyfish’s global presence.
Nick Emery, founding partner and CEO of Brandtech Media, will become CEO of Jellyfish, responsible for its day-to-day operation. A new Jellyfish board will consist of Rob Pierre, David Jones, Nick Emery, Brandtech Group Partner Emma Cookson, Brandtech Media Vice President and CFO Dawn Dickie, Group General Counsel Betty Louie, Jellyfish CFO Chris Lee and Jellyfish COO Ed Ball. Nick Emery chairing the board.
The French group Fimalac, which controlled Jellyfish since the end of 2019, becomes one of the main strategic shareholders of The Brandtech Group. The President of Webedia and Chairman of Jellyfish Chairman, Vronique Morali, as well as the General Manager of Fimalac, Thomas Piquemal, join the board of The Brandtech Group.