The businesswoman’s first physical store is located on Oscar Freire, in So Paulo, and is expected to earn BRL 1 million per month
Journalist, influencer, beauty entrepreneur, Bruna Tavares, announced the opening of her first physical store, BT House.
With an investment of BRL 4.8 million and located on Oscar Freire, a prime area in the south of So Paulo, the store’s proposal is to be a kind of amusement park for makeup lovers.
The place was designed to offer an immersive experience to the consumer and place him inside the “universe” of BT. Along the 190m designed by the youV boutique agency, people will come across the brand’s main colors, made up almost mostly of navy blue and rose quartz, as well as showcases with products ranging from make-up to skin care.
“The BT House is the ultimate expression of all creations from the Bruna Tavares line, gathered in one place. Each corner represents a story and a product. We will also have a very special space with the brand’s timeline and a BT Lab that will tell the story. of product development, we want to take the consumer to the highest level of experience and immersion ever done with a makeup brand in the country. I traveled to the US and Europe looking for inspiration from different brands and I developed something unique for BT, my mind transformed into It’s a space. That’s why I call it BT House, my house of ideas, my vision of the Bruna Tavares line”, explained Bruna.
In addition, the space will also serve as a showroom for those who already work with the brand and an experience point for those passionate about beauty, even those who are not familiar with the brand. even those who still don’t know BT.
The launch of BT House is part of the investment project for the Bruna Tavares brand, which is part of the Farmamake Group, along with other beauty and self-care brands, and is expected to earn BRL 1 million per month.
“The BT house is an invitation from me for beauty lovers to get to know and have my vision of the brand. I already manage to imprint this playful vision within my content on social networks and campaigns, but until now we’ve only achieved this physically at themed events or instagrammable actions”, added the businesswoman.
