Hellmann’s, Unilever’s food brand in the sauces category, wants to show gamers e streamers that it is possible to have a quick and delicious meal even in the middle of marathons of games and lives. In the end, gamer what is gamer he’s already spent hours in front of the computer, and when he couldn’t stand hunger anymore, he opened the fridge and didn’t find anything tasty to eat. To change this story, the brand promotes, between June 15th and 19th, the second edition of the ‘Hellmann’s Masterchat’ platform, proving that it is possible to transform the “nothing much” of the refrigerator into “everything good” and showing the community gamer that the time to prepare snacks can be fun and also be connected with the chat.
For this challenge, the brand invited the gamers Nayu and Patife to promote a series of lives on Twitch, exploring ‘Just Chatting’ and ‘In Real Live’ (IRL). The two categories of content are on the rise on the platforms of streamingespecially within the universe gamerand open a live conversation channel through the chatbetween the streamers and their communities.
It’s exactly the chat who runs ‘Hellmann’s Masterchat’. During the lives, Nayu and Patife must follow the public’s directions and rules when preparing quick sandwiches with what they have in the fridge, and of course, making everything more special with Hellmann’s products. Each gamer will host his own live broadcast, and then face off in a live end with the support of your chats.
“We want to show that, with Hellmann’s, creativity and a little bit of improvisation, it is possible to make something delicious, together with the chat and without pausing live. Masterchat was a success last year and made us even more willing to dive into the universe of gamers and of streamers. We want to continue inspiring this public not only to invade the kitchen, but also to avoid wasting food”, comments Carolina Riotto, Marketing director of Hellmann’s Brasil.
Masterchat is yet another initiative by Hellmann’s to get closer to Generation Z and the universe of e-sports. Write down the dates and times so you don’t miss out. lives!
Service
Hellmann’s Masterchat
Local: Twitch
Dates and Times:
– Live with Patife | June 15th, 5pm-7pm
– Live with Nayu | June 16th, 5pm-7pm
– Duel Nayu x Patife | June 19th, 5pm-7pm
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