The campaign, created by the startup’s in-house agency, features four films that will be shown on TV, paid media and social networks.
Buser has announced the launch of its new advertising campaign entitled “Discover your experience”.
The pieces seek to inspire the public to explore more travel destinations and discover new things. To guide these discoveries, the company highlighted the new travel categories, organized according to 10 different filters, such as Beach, Interior, A Dois and Se Joga.
One of the main elements used in the campaign’s pieces and commercials are sequential edits of photos and videos that resemble personal records, with the aim of generating rapprochement with the public and showing what the experience of getting to know a destination is like. In total, the brand has 4 films, each exploring a different travel category.
“Our goal is to focus on the incredible things that passengers can experience in that destination and the memories that that trip provides, and in the end, show that they can experience all that traveling by Buser. There is nothing more inspiring than reviewing our travel memories – this goes beyond taking the passenger to the destination, this is part of his life”, said Luiza Guimares, Marketing manager at Buser. .
Planned and produced by Buser’s in-house agency, led by Luiz Buzetto, the campaign will be on the air throughout the month of June. In addition to films on TV and digital formats in paid media, it can be seen on the brand’s channels on Instagram, Youtube, TikTok and Facebook. Communication also includes actions with influencers and CRM.
