Created by Wieden+Kennedy SP, the campaign tells the story of a mother and son and an unusual remote control
Nubak debuted its new brand positioning campaign, entitled “N Possibilities”, which brings a reinterpretation of the classic song from the 80’s, “Just Can’t Get Enough” to show the products that the bank has in its portfolio.
Created by Wieden+Kennedy SP, the pieces aim to reinforce the message that the brand offers more than the public imagines. The campaign tells the story of a son who watches his mother using a remote control that serves as a facilitator for this mother to reach her goal of running her first marathon.
The peak of the film happens when the audience realizes that the remote is only seen by the child, because in fact, it is a cell phone with the Nubank app, where the character does everything through the Nu app. The play was produced by MyMama Entertainment and directed by the duo Kid Burro.
“Being a Nubank customer opens ‘N possibilities’, grants autonomy and control so that people can create their own story”, said Renan Molin, creative director at Wieden + Kennedy SP.
According to Charles Faria, also creative director at W+K, the purpose of creating the piece was to encourage knowledge and experimentation with the things that Nubank can offer. “The choice of the Depeche Mode track ties the message of unlocking possibilities by reinforcing the new positioning”, explained the executive.
