Petrobras service stations launches trend #DanceNoPosto

Vibra Energia presents the new action of Petrobras Posts, which reinforces the recent position ‘Posto, POSTO! It has its energy’ and promises to make consumers dance throughout the month of June at the more than 8,000 service stations throughout Brazil.

Conceived and performed by the PROS agency, the initiative rescues the song ‘Bomba’, a hit from the 2000s, in a trend with the choreography being done exclusively inside the car, when filling up at Petrobras stations. And to encourage the public to participate in the #DancinhaNoPosto challenge, the chain called a strong team: presenter and dancer Lore Improta, influencers Paulo Victor Mapa and Maitê Souza and actress Jê Soares, who created the choreography.

With the comedian Marcelo Adnet as the 2023 poster boy for the Petrobras Posts, the objective of the new slogan ‘Post, POST! It has its energy’ is to show how the Petrobras Station looks to the future and serves all types of energy, from Petrobras Podium Gasoline, which guarantees high performance, to Petrobras Grid Ethanol, which cleans and protects more, and is more sustainable; from direct payment to app Rewards great benefits for exchanging points.

“Brazil’s favorite service station network will debut on the network that is the face of Brazilians. I’m sure the audience will love it and enjoy the game, generating great engagement. This will only contribute to bringing Petrobras Stations closer to the population, in a light and fun way. We are market leaders and we always want to be in tune with our customers. Let’s rock!”, assures Vanessa Gordilho, Vice President of Business, Products and Marketing.

As part of the strategy to publicize the trendwhich happens on TikTok through branded mission unfolding on Instagram, the action includes two videos in which the four influencers do the choreography together, in the car, and other videos with each individual dance. All capture was carried out at a Petrobras post in São Paulo (SP), with production by Pílula Filmes and a media plan by the Africa agency.

“Petrobras Service Stations are part of the routine of millions of Brazilians. And to make the moment of refueling more attractive, we put together a team of influencers to create an unprecedented proposal for a little dance that must be done sitting down, inside the car. The choreography was created by actress Jê Soares and we chose the axé song ‘Bomba’, to allude to the gas pump. Every detail was thought to be in line with the codes, formats and natural proposals of TikTok, which will be our main network. The song is a classic full of energy and our expectation is that it becomes a trend fun and that generally engages on social networks”, highlights the creative director of PROS, Maria Claudia Mestriner.

amplify the trend the ambassadors of the Petrobras Posts, the content creators Matheus Costa and Sid Peão, who will invite their followers to join the dance and show their energy while filling up, using the #DancinhaNoPosto.

Anyone over the age of 18 and with a driver’s license can participate in the challenge at one of the Petrobras service stations. The criteria are on the TikTok platform, on the branded mission.

Want to win a full tank for your carango?

The action is part of the ‘Energia que Premmia’ promotion, an exclusive activation of Premmia, the Petrobras Posts loyalty program, which draws 100 full tanks every day. To participate, simply register on the app Prizes and points, fueling the car, consuming at BR Mania stores or using the services of Lubrax+ automotive centers. Every 100 points, the consumer has a chance to win a full tank instantly. And to double the chances of winning, just make the payment through app Prize. The promotion is valid until June 30 throughout Brazil.

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