Between June 10th and July 22nd, the brand will take over the segment “Me T na Globo” from Caldeiro, a program presented by Marcos Mions
OMO wants to invite the public to throw themselves into experiences where getting dirty is good and, to show these moments, the brand will show them in the segment “Mame T na Globo”, which will air during the program Caldeiro with Mion, from TV Globo.
From the 10th of June to the 22nd of July, the segment will have the moment “Getting Dirty Is Good”, where Mion will react to videos of the public venturing into something, such as cooking, playing with the children, moments of home makeover or car repair in garage.
For the premiere of the action, which aired on June 10, Marcos Mion painted the program’s scenery, getting all paint dirty and, from that, he left the invitation for viewers to share their videos of “good dirt, dirt hot” for those who know how to be noticed on Mame T on Globo.
“Being part of a program that brings joy and fun to the homes of thousands of Brazilians on Saturday afternoons is in line with the brand’s purpose and our plans for “Getting dirty is good”. convey the joy and our desire that people celebrate the stains that make them proud, throw themselves into life, dream and dare, because it is good dirt that brings incredible memories”, said Vinicius Menezes, Senior Marketing Manager at OMO.
On social networks, the amplification of the action is up to influencers Mari Maria, Letticia Munniz, Juvi, Jenny Araujo, Jessilane, Rafa Uccman, Alexandra Gurgel and Pequena Lo, as well as profiles such as Central da Fama, Soldado Ferido, Nazar Amarga, Gina Indelicada and Sincero Oficial, taking the conversation to social media.