The Gerety Awards, a creative award that brings together an all-female jury to select the best in advertising from a powerful perspective, reveals the global shortlist along with agency and producer of the year, by country title. The campaigns ‘Buscapé’, ‘Back To The City of God’ for Telefone Vivo and Motorola, and ‘Sorriso’, for Colgate-Palmolive of VMLY&R were selected in the Entertainment and Media Cut, respectively, and ‘Orgasm Day’ for Quem Disse, Berenice?. ‘Panty Nova’ by W3haus was a finalist in the Health and Innovation Cuts.
India Executive Jury Member Mahima Mathur, Creative Director of DDB Mudra Group, says the Gerety Awards are of utmost importance to awards organizers who think that putting just one or two women on jury panels in order to mark the Diversity is a job well done.
“Having more women on the jury is not only about filling the visibility gap in the industry, but also about judging the best publicity that appeals to society as a whole. Because, let’s face it, there’s no one who better understands the power of authentic advertising that truly resonates with all audiences than a bunch of women who have been given tired stereotypes and clichés. Which means you have to be really good to win the Gerety trophy,” she comments.
In-person judging sessions have been held around the world, and this week, you can watch live jury briefing panels from Romania, UK, US, Colombia, Spain, Sweden, UAE, India and New Zealand. A total of 325 entries were selected from 42 different countries.
Here are the pre-selection highlights:
– Most nominated category: in different media is Craft Cut with a total of 79 entries, and Works for Good with 66;
– Most nominated campaigns in several categories: House of Legends, SickKids Foundation, by Cossette, followed by THE GLITCH for Alzheimer’s Forschung Initiative, by BBDO Germany, and Shout for Movistar by VMLY&R Mexico;
– Most indicated agency: Cossette with 16 entries;
– Most nominated brand: McDonald’s in 10 different countries with entries from Cossette, DDB Warszawa, DDB Wien, DENTSU INC, Leo Burnett Group Manila, NORD DDB Helsinki, OMD Germany, Scholz & Friends, TBWA\Paris and Wieden+Kennedy;
– Most indicated network: among 12 different countries is VMLY&R;
– Company holding most nominated: Omnicom with 60 entries, followed by IPG with 53 and WPP with 52.
The Grand Jury still needs to choose the final winners, who will be announced on September 5th. The awards will feature Bronze, Silver, Gold and Grand Prize along with overall network and agency winners of the year.
The 2023 Agency and Production Company of the Year winners by country are:
– New Zealand Agency of the Year: The Monkeys part of Accenture Song, Sydney
– UAE Agency of the Year: Impact BBDO
– UK Agency of the Year: The&Partnership
– US Agency of the Year: Observatory
– Agency of the Year in Spain: Sioux & Cyranos
– Indian Production Company of the Year: Vanilla Films
– Spanish Producer of the Year: Mamma Team
– UK Production Company of the Year: Riff Raff Films
– US Production Company of the Year: Partizan
Agency and Producer of the Year by Country is chosen by the local juries from the portfolio, and requires a single film of up to 5 minutes in length that includes up to three works from the last 12 months.
Want to know more details of the award? See the complete list by clicking here.
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